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Applies to: 
 Microsoft Report Builder (SSRS) 
 Power BI Report Builder 
 Report Designer in SQL Server Data Tools
A paginated report can include a reference to an image that is stored in a database. Such an image is known as a data-bound image. The pictures that appear alongside product names in a product list are examples of data-bound images.
Adding a data-bound image to a page header or page footer requires additional steps. For more information, see Page headers and footers (Report Builder).
Add a data-bound image
- In report design view, create a table with a data source connection and a dataset with a field that contains binary image data. For more information, see Tables (Report Builder). 
- Insert a column in your table. For more information, see Insert or delete a column (Report Builder). 
- On the Insert menu, select Image, and then choose in the data row of the new column. 
- On the General page of the Image Properties dialog, enter a name in the Name text box or accept the default. 
- (Optional) In the Tooltip text box, enter text to display when the user hovers over the image in the report rendered for HTML. 
- In Select the image source, select Database. 
- In Use this Field, select the field that contains images in your report. 
- In Use this MIME type, select the MIME type, or file format, of the image-for example, bmp. 
- Select OK. - An image placeholder appears on the report design surface.