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Used with BEGIN_COLUMN_MAP and END_COLUMN_MAP to bind a binary large object (BLOB).
BLOB_ENTRY(nOrdinal, IID, flags, data )
Parameters
- nOrdinal 
 [in] The column number.
- IID 
 [in] Interface GUID, such as IDD_ISequentialStream, used to retrieve the BLOB.
- flags 
 [in] Storage-mode flags as defined by the OLE Structured Storage model (for example, STGM_READ).
- data 
 [in] The corresponding data member in the user record.
Example
See How Can I Retrieve a BLOB?.
Requirements
Header: atldbcli.h