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Simplify forms by filtering choices based on previous answers

Enabled for Public preview Early access General availability
Admins, makers, marketers, or analysts, automatically - - Sep 12, 2025

Business value

Guiding your customers through a smooth form submission experience is crucial to avoid frustration and abandonment before completion. New form field filtering dynamically adjusts options for one field based on the selection you make in another field, so users see only relevant choices. This feature makes forms simpler to understand and quicker to complete.

For example, when filling out a form requesting a quote, it's crucial to get the right region, country, and city to ensure the lead is routed to the correct seller. Previously, customers had to scroll through a long list of cities, many of which were irrelevant. Now, they only see a list of cities automatically filtered based on the selected country. The result is a faster, more intuitive process that leads to reduced errors and higher quality submissions.

Feature details

Field filtering dynamically filters values of subsequent lookup field values based on the value you select in another field. This feature allows you to set up a relationship between two fields in the Customer Insights - Journeys form editor. After you set up the relationship, a selection in one field filters the other field.

Scenario: Imagine you're managing a form to collect interest about upcoming training classes. Previously, respondents had to sift through a long selection of areas of interest, leading to frustration and incomplete submissions. With field filtering, once a respondent selects their level of study, the list of areas of interest automatically filters to show only the relevant options.

Set up filtering values of lookup field based on the selection in another lookup field.

Geographic areas

Visit the Explore Feature Geography report for Microsoft Azure areas where this feature is planned or available.

Language availability

Visit the Explore Feature Language report for information on this feature's availability.

Additional resources

Filter a lookup field value based on an answer in a previous lookup field (docs)