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| Enabled for | Public preview | General availability |
|---|---|---|
| Admins, makers, marketers, or analysts, automatically | 
May 31, 2024 |
- |
Business value
As customers engage with your business, they give you signals about their interests and preferences. These signals include adding a product to a cart, viewing your pricing quote, signing up for a trial, and more. When you act on these signals, you can deliver the right experience at the right time.
With Customer Insights, you can update customer profiles and insights in real time. When you update profiles in real time, you can provide the most targeted and personalized experience as customers engage with your website or mobile app. With this experience, you can foster loyalty, increase engagement, enhance satisfaction, and drive higher conversion rates.
Feature details
Customer Insights helps you collect web interactions in real time. With this data, you can create personalized experiences and gain a deeper understanding of your customers' needs and preferences.
This capability includes the following features:
- Real-time web tracking: Ingest your customer data in real time with a tracking script that you add to your website. Capture high-intent signals such as viewed pricing page, added item to the cart, or downloaded e-book in real time.
- Real-time unknown profiles: Capture web data from all your visitors, even if they aren't authenticated. The system automatically creates unknown profiles in real time.
- Real-time unknown-to-known: Merge unknown profiles into known profiles in real time. With this feature, you always have a 360-degree view of your customers.
- Real-time web personalization: Use the APIs to access your customer data, including segment memberships, web events, or demographic data in real time. With this data, you can personalize the web experience for your visitors.
Geographic areas
Visit the Explore Feature Geography report for Microsoft Azure areas where this feature is planned or available.
Language availability
Visit the Explore Feature Language report for information on this feature's availability.