Your web add-in is hosted on any web server, so you don't need to distribute any files like you did in case of VSTO add-ins. Only the manifest file is required for installing the add-in in Outlook or Office365/Exchange admin center. You may upload it to any web server as well and provide a link to that file to your customers. The Deploy and publish Office Add-ins article describes all possible ways of installing Office add-ins.
As a side note, Office add-ins are cross-platform, do you know any installer which works for all kind of platforms?
Anyway, feature requests on Tech Community are considered, when the dev team go through the planning process. Use the github label: Type: product feature request at https://aka.ms/M365dev-suggestions .